Privacy Policy

Status: March 2025

Introduction This privacy policy applies exclusively to data collected on our website. Information from practical applications or treatments is subject to medical confidentiality and will not be disclosed to third parties without your explicit consent.

The data controller responsible for data processing in accordance with this declaration is AugenCenter Dr. Selde AG.

Categories of processed data: We automatically collect data such as IP addresses and cookies, as well as active data such as contact and payment information.

Purposes of data processing: Data processing is carried out for the fulfillment of the contract, for the improvement of our services and for legal obligations.

Legal basis: The processing is based on various legal bases, including contract fulfillment and consent.

Online Appointments : For online appointment scheduling, we use the Local My Cockpit service. Your personal data, such as name, email address, and telephone number, will be processed for appointment management and coordination purposes. This processing is based on your consent and is necessary for the performance of the contract. Further information on data processing by Local My Cockpit can be found in their privacy policy.

Publication and sharing of data: Published data may be accessible worldwide, but is subject to our privacy policy.

Retention period: Personal data is stored in accordance with legal requirements and subsequently deleted.

Data security: We implement technical and organizational measures to protect your data.

Your rights: You have the right to information, rectification, erasure and restriction of your data as well as the right to object to its processing.

Cookies and Tracking: We use cookies to analyze and improve our website. You can control the use of cookies in your browser settings.

Cookie Consent: When you visit our website, you will be asked for your consent to the use of cookies. You can choose between essential, functional, and marketing cookies. You have the option to change or withdraw your consent at any time.

Cookies used

• Essential cookies: These are required for the basic functions of the website and cannot be deactivated.

• Functional cookies: Enable enhanced functionality and personalization.

• Marketing cookies: These are used to analyze visitor activity and deliver targeted advertising.

Google Analytics: This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by the cookie is transmitted to and stored by Google on servers in the United States.

IP anonymization: We have activated IP anonymization on this website, so that your IP address is shortened by Google within the European Union or in other contracting states of the Agreement on the European Economic Area.

Objection to data collection: You can prevent the collection of your data by Google Analytics by installing the browser add-on to deactivate Google Analytics or by adjusting the cookie settings on our website accordingly.

Third-party providers: We may integrate services and content from third-party providers. Please refer to their privacy policies.

For questions or further information regarding data processing, please contact us at:

Eye Center Dr. Selde AG
St. Urbangasse 4, CH-8001 Zurich
Phone: +41 44 261 70 10
Email: info-augencenter@hin.ch